Branding for a new hotel in "Levinski market" in the center of TLV.
"The Market hotel" is intended for tourists who like to search and discover the new places in the world of tourism, Those "early adopters" are curious to discover the next new destinations.
The inspection for this project came from the trash in the market, the idea came with the thought that guests who come to stay in a hotel that is located in the market are looking for the authenticity of the market, and not the regular hotel experience
They see the beauty of the market as is, and not afraid of the "real" parts of it. even when others see trash. but in the same time they don't compromise a good quality hosting experience.
With this idea I developed a all language for the hotel from the trash and specialty the carton boxes. mixing of colors, letters and languages. bringing the "High" and the "Low" together.
Just like the market itself - a mix of cultures sound and taste.
